ACE - Attentive™ Customer Experience
The missing link in the evolution of customer-centric attentivity

Customers are an organization´s oxygen, the key to its survival. In order to triumph, organizations must know what makes satisfied customers.

This requires obtaining vast volumes of customer information. To achieve this, organizations have been constantly increasing their CRM budgets.

However, as a recent Gartner study shows, CRM has certain inherent limitations. It provides detailed and accurate information on what he customer has done, but none whatsoever regarding how he or she actually thinks about the company, and what they feel about the quality of service and customer experience they are receiving.

As Esteban Kolsky, Senior Research Director succinctly puts it, "After spending hundreds of millions of dollars, in implementing CRM , I promise you, there´s not a single CRM implementation today that can tell you what the customer really wants".

The key to solving this problem is customer attentive and customer-centric CRM.

ACE streams ongoing customer feedback monitoring into CRM, empowering it with the attentivity and customer-centricity it lacks. ACE enhanced CRM fills the missing link needed to fully complete the CRM loop, expeditiously transforming it into a more highly evolved enterprise management solution.

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