Implementing ACE presents several major benefits to the organization and highlights its unique contribution to the desired customer-centric attentivity:

• Bottom-up attitude - ACE enables organizations to acquire a comprehensive customer perceptions knowledge composed of numerous feedback insights. By treating the collected data from the feedbacks level, such as the ability to give a specific attention to each customer or representative, and the upwards progression of analysis to the organization level, while indicating problematic business processes and suggesting policy revision, the organization sees the big picture while it dwells upon every small detail.

• Automation - Though managed manually to allow flexibility, most of the feedback process such as respondents sampling for feedback, exceptional feedbacks tracking and reports production, are done automatically. Automation helps the organization to prevent human errors and reduce operational costs.

• Continuous feedback process - Unlike any other regular EFM tool, ACE presents a truly continuous process. The feedback is collected on a daily basis and helps obtaining a constant availability to accurate knowledge regarding customer´s opinions and perceptions. Ongoing flow of information allows trend tracking, success and failure factors analysis and better customer understanding.

• Relevant information distribution - In order to ensure attention and action, managers will be sent reports contain only the focused data each manager needs, directly to their inboxes. Relevancy helps assure attentivity assimilation to entire organizational levels.

• Enhanced motivation for action - Complete integration of each feedback and reports with the service units´ alignment results with ongoing directed improvements in training, processes, strategy, and culture.