Attentivity Newsletter

Attentivity Newsletter was created with a purpose to spread knowledge about Voice Of the Customer (VOC) and its wide-ranging applications.

View Attentivity Newsletter's first edition, which was was released on July 2008:

Top management has recently started to take an interest in Voice of the Customer (VOC) initiatives, however, there is still a lot to learn about this field. Increasingly, we see that the customer point of view is important, not only because customers are the justification for a company's existence, but also because customers know more about the company than the company knows about itself. In order for an organization to successfully meet and exceed its customers' expectations it must first appreciate and understand them. Secondly, it must understand the gaps between these expectations and what the customers' current view of the organization is.

Guy Yogev is the Co-Founder of Ransys Feedback Technologies, the developer of the Attentive ACE® system.

Read Attentivity Newsletter first edition