One of the reasons for the fast growing interest and popularity of Event Driven Feedback initiatives is its effectiveness of capturing the Voice of the Customer (VOC). In general, people's ability to learn from general periodical satisfaction surveys is very limited and on the other hand when using EDF, customers can tell us a lot about their specific interaction in a way that can be translated to action and change from our part. Furthermore, by using EDF, which is focused on a specific interaction that is still fresh in the mind of the customer, the organization gains a deeper understanding of how customers feel and how they experience the service provided at any given time. The essence of event driven feedback is that it is a means not only for monitoring but also for ongoing improvement of customer experience. Attentive™ ACE is our event driven feedback system and it is build to enable front line managers to manage changes based on the VOC.
Want to improve your organization's customer experience? contact us
Solutions 
